Subject
Business Studies
Grade: 11
Credits:1.0
Type: Workplace Preparation
Language of Study: English
Prerequisites:
None
Course description:
This course focuses on marketing activities in the retail and service sectors. You will examine trends and global influences on marketing decisions, and will learn about the importance of customer service in developing a customer base and maintaining customer loyalty. Through hands-on learning, you will develop personal selling and information technology skills that will prepare you for a variety of marketing-related positions in the workplace.
Grade: 11
Credits:1.0
Type: Workplace Preparation
Language of Study: English
Prerequisites:
None
Course description:
This course focuses on marketing activities in the retail and service sectors. You will examine trends and global influences on marketing decisions, and will learn about the importance of customer service in developing a customer base and maintaining customer loyalty. Through hands-on learning, you will develop personal selling and information technology skills that will prepare you for a variety of marketing-related positions in the workplace.
Course Lessons
This course is designed for independent study.
This course is designed for independent study.
To review the lessons, please visit this page with a computer or tablet.
20 Lessons
5 Lessons
1.1
An overview of marketing fundamentals
1.1
An overview of marketing fundamentals
1.2
Marketing products and services
1.2
Marketing products and services
1.3
The importance of price in the marketing mix
1.3
The importance of price in the marketing mix
1.4
Getting goods and services to the right place
1.4
Getting goods and services to the right place
1.5
Methods of advertising and sales promotion
1.5
Methods of advertising and sales promotion
5 Lessons
2.1
Types of consumers
2.1
Types of consumers
2.2
Consumer behaviour
2.2
Consumer behaviour
2.3
Marketing research
2.3
Marketing research
2.4
The competitive market
2.4
The competitive market
2.5
The selling process
2.5
The selling process
5 Lessons
3.1
Making technology work
3.1
Making technology work
3.2
What kind of business is it?
3.2
What kind of business is it?
3.3
Acting responsibly: Issues, ethics, Indigenous peoples, and the environment
3.3
Acting responsibly: Issues, ethics, Indigenous peoples, and the environment
3.4
Keeping track of inventory
3.4
Keeping track of inventory
3.5
Selling to Canada and the world
3.5
Selling to Canada and the world
5 Lessons
4.1
Marketing for success: Making it all look good
4.1
Marketing for success: Making it all look good
4.2
The people factor
4.2
The people factor
4.3
The customer is always right
4.3
The customer is always right
4.4
Developing your skill set
4.4
Developing your skill set
4.5
Career search strategies and employment opportunities
4.5
Career search strategies and employment opportunities